I. A telecommunications service provider approaches its existing customers by telephone to offer upgraded services.
II. A bank sends a supermarket gift voucher to an existing customer as a token of appreciation.
III. A service provider sends an SMS to its existing customers informing them of the impending expiration soon of their service contracts and providing an enquiry hotline.
IV. A sports club sends an email to its members informing them of its new fitness programme discount offers.

A: I and IV

A: Organisation must inform the data subject its intention to so use the data and provide the following prescribed information in a manner that is easily understandable and if in written form, easily readable:
(a) the intention to use the personal data in direct marketing;
(b) organisation may not so use the data unless the data subject's consent has been received;
(c) the kinds of personal data to be used (e.g. name, email address and phone number);
(d) the classes of products/facilities/services in relation to which the data is to be used; and
(e) a response channel (e.g. a phone number or email address).

A: Yes. A data subject can make the request irrespective of whether he has earlier given consent to the organisation for such use of the data.