Introductory Seminar on Direct Marketing Regime

Organisations may collect personal data through mobile app for promoting their products and services. In Hong Kong, the use of personal data in direct marketing activities is governed by the Ordinance. The new provisions under the Ordinance impose tighter regulation on the use and provision of personal data in direct marketing.

Recently, two companies were convicted and fined of failure to comply with the requirements of the new direct marketing regime. This seminar will provide participants with an understanding of legal requirements of new direct marketing.

Date	16 October 2015 (Friday)
Time	3:00 to 4:30 pm
Venue	Conference Room, Office of the Privacy Commissioner for Personal Data Room 1301, 13/F, Sunlight Tower, 248 Queen’s Road East, Wanchai, HK
Language	Cantonese
Fee	Free of charge
Speaker	Ms Carol Chan, Manager (Corporate Communications)
Content	What is "Direct Marketing" under the Ordinance Collection of personal data for direct marketing purpose Using personal data for direct marketing purpose How to handle an "Opt-Out Request" Offences and relevant penalties for contravention under the Ordinance Q&A