Making an Effective E-PPS

Whenever a web site collects personal data of consumers

• A prominent ÅghotlinkÅh from the home page

• A linked page from any data collection forms

• Written in simple and easy to understand manner

• Conforming with acceptable privacy standards

• Relevant to the online environment of the site

• Reflecting the core values of privacy protection

Avoid Ågover-commitmentÅh and Ågunder-deliveryÅh

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