PP Presentation

"Electronic commerce is a lot like sex: it involves two (or more) consensual partners engaging in (and usually completing) a 'transaction'. Surrounding this seemingly simple act, however, are a myriad of legal, cultural and social issues - consent, trust, privacy, loyalty, competitiveness, safety, potential abuse of power, and exploitation. In both contexts there are even nasty 'viruses' to be avoided. Among the most crucial of the issues to be addressed in order to have fulfilling - and safe - e-commerce is the protection of privacy."

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