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The Office of the Privacy Commissioner for Personal Data (PCPD) has produced a promotional video showcasing the “Artificial Intelligence: Model Personal Data Protection Framework” (Model Framework) published by the PCPD earlier. Presented in a lively and engaging format, the video features the animated mascot “Data Guardian”, who explains the recommended measures under the four areas of the Model Framework, to assist organisations in procuring, implementing and using AI, including generative AI, in compliance with the relevant requirements of the Personal Data (Privacy) Ordinance. The four areas include:

·        Establish AI Strategy and Governance;
·        Conduct Risk Assessment and Human Oversight;
·        Customisation of AI Models and Implementation and Management of AI Systems; and
·        Communication and Engagement with Stakeholders.
 
The Model Framework has won the “Hong Kong Public Sector Initiative of the Year – Regulatory” award in the Asia Pacific GovMedia Conference & Awards 2025.  The award seeks to recognise public sector projects that are transforming the Asia Pacific region and making a global impact.

The video is available on the PCPD’s website, YouTube channel and social media platforms.

Please click here to watch the video.
 

PCPD’s promotional video showcasing the “Artificial Intelligence: Model Personal Data Protection Framework”.