Media Statements

The Office of the Privacy Commissioner for Personal Data (PCPD) has launched the annual flagship event, “Privacy Awareness Week 2025” (PAW 2025), for this week, from 9 to 15 June. To enhance the awareness of the public and organisations to artificial intelligence (AI) security, the PCPD will launch a series of promotional and educational activities under the theme of “AI Security Matters for All”. These activities include the running of thematic trams for roving promotion, a newly launched “AI Security” thematic website, and a series of thematic seminars, all aimed at reminding all sectors of the society to safeguard personal data privacy when using AI. 
 
The Privacy Commissioner for Personal Data (Privacy Commissioner), Ms Ada CHUNG Lai-ling, said, “The Country has all along placed equal emphasis on the development and security of AI, highlighting the need to continuously advance the ‘AI Plus’ initiative to unleash the creativity of the digital economy. The Government of the Hong Kong Special Administrative Region has also identified AI as a strategic focus and recognised it as a core driver of new quality productive forces. As AI is transforming every aspect of our lives and workplaces at an exponential pace, I hope that we can help members of the public and organisations better grasp the smart tips of using AI safely through the series of educational and promotional activities during PAW 2025. The core message is ‘AI Security Matters for All’, thereby safeguarding personal data privacy.”
 
To raise public awareness of AI security, the PCPD has launched the running of thematic trams featuring “AI Security Matters for All” starting from today until 4 July for roving promotion. The tram design prominently features a lock symbolising AI security, alongside various icons relating to personal data. It also includes information on the “AI Security” hotline (2110 1155) and a QR code linking to the newly launched “AI Security” thematic website, thereby enabling members of the public to easily access relevant information.
 
The newly launched “AI Security” thematic website (https://www.pcpd.org.hk/english/artificial_intelligence/index.html) serves as a one-stop platform providing information on the PCPD’s guidance materials on AI, educational materials, information on regulatory developments globally, and the PCPD’s news and activities on promoting AI security. The thematic website enables members of the public and organisations to conveniently access practical tips when using AI, and the latest developments in AI governance both in Hong Kong and around the world.
 
During the PAW 2025, the PCPD will also collaborate with various organisations in organising a series of thematic seminars. These include:

• A seminar co-organised with the City University of Hong Kong Press on 10 June, titled “Protecting Personal Data Privacy – Challenges and Opportunities in the Digital Era”. The seminar will explore the latest developments in the privacy landscape in Hong Kong. It will also highlight various guidelines on AI issued by the PCPD, the requirements under the Personal Data (Privacy) Ordinance for transferring personal data from Hong Kong, and the facilitation measure for promoting cross-boundary flow of personal information within the Greater Bay Area;
   
• The second training seminar of the “Data Security Training Series for SMEs” organised in collaboration with the Hong Kong Productivity Council (HKPC) on 13 June, titled “Understanding Data Security and Privacy Risks Related to AI for SMEs”. The seminar will explore the applications of AI technology by SMEs in businesses, the data security and personal data privacy risks involved, as well as the best practices for SMEs in procuring, implementing and using AI systems, including generative AI; and
   
• A seminar co-organised with the Information Technology Services – Data Protection Office of the University of Hong Kong on 27 June, titled “AI Driven Education & Cybersecurity Challenges in AI: Balancing Innovation and Data Protection”. The seminar will elaborate on the AI Guidelines recently published by the PCPD, and speakers will share their insights and the best practices in safeguarding personal data in the digital environment. Various industry professionals will also engage in a panel discussion over measures to cope with mistakes made by AI and data users.

Additionally, the PCPD will also distribute the PAW 2025 posters to government departments, District Offices, community centres, chambers of commerce, different organisations, schools and members of the PCPD’s Data Protection Officers’ Club to promote the importance of AI security across various sectors of the society.
 
Privacy Awareness Week is an annual event jointly supported by members of the Asia Pacific Privacy Authorities (APPA) to raise public awareness of protecting and respecting personal data privacy. For details, please visit the website: 
https://www.pcpd.org.hk/english/news_events/events_programmes/privacy_awareness_week/paw2025.html