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E-Privacy:
A Policy Approach to Building Trust and Confidence
In E-Business
E - Privacy Principles
4.1
The operational experience of the PCPD, and the findings
of research commissioned by it, indicate that there
is a very real need for E-Business providers to devise
rigorous E-Privacy standards, and associated best practices
in personal data management if E-Business is to flourish
in Hong Kong.
4.2
In promoting that objective the PCPD operates on the
basis of a number of principles.
- E-privacy
personal data practices should operate on the principle
that what is illegal offline is illegal online. Applying
this fundamental rule means that providers must ensure
that online and offline personal data privacy policies
are dealt with in a consistent manner.
- An
effective E-Privacy Policy requires the provider to
inform consumers of the commitment made to the protection
of their personal data, and honour the responsibility
that commitment places upon management. In essence
that means providers should inform customers about
what they are going to do to protect their personal
data, and then do what they say they will do.
- Providers
should instill the virtues of E-Privacy in their staff
by providing effective training. The outcome of a
programme of planned human resource development should
be to establish E-Privacy as a core value of the provider's
organisational culture that is reflected in the attitudes
and behaviour of staff.
- The
formulation of an E-Privacy Policy needs to be preceded
by an investigation that maps perceptions towards
the central issue of trust and confidence. Where any
gap in expectations exists between the perceptions
of providers and customers towards the capabilities
of their systems, this perceptual gap should be addressed
by the provider. Insofar as trust and confidence are
concerned, the perception is
the reality. It is the customer's reality that providers
need to clearly understand if they are to influence
their perceptions and gain broad-based acceptance
from them.
4.3
It is suggested in this handbook that a methodical approach
to implementing E-Privacy should be based on an effective
model. Before taking a closer look at the model it is
as well to address the issue of why E-Privacy matters.
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