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E-Privacy:
A Policy Approach to Building Trust and Confidence
In E-Business
E-Privacy: The Pay-off
11.1
The systematic approach to E-Privacy outlined in this
handbook necessitates the allocation of resources and
that appropriation must be justified. It is reasonable
therefore to offer a review of some of the benefits
of imposing such a regimen on a provider's operations.
It is against these benefits that the organisation can
measure the efficacy of its IT, operational and human
resource strategies, and their contribution towards
the development of a professional approach to best practices
in personal data privacy.
- Building
Trust and Confidence in the E-Economy
Guaranteeing the exactitude with which personal data
will be managed offers a means of building and sustaining
high levels of trust and confidence in
E-Business. If E-Privacy and the protection of personal
data are demonstrated to be exemplary this will reflect
favourably upon E-Brand equity and reputation. It
may also facilitate growth by reinforcing loyalty
and expanding the customer base.
- Competitive
Advantage
The logical extension to this benefit is that providers
will be able to use a high level of sustained trust
and confidence as the basis for differentiating themselves
from their rivals. Differentiation not only adds to
the value of E-Brands and their positioning but also
offers providers with a source of competitive advantage.
- Proactive
Approach to E-Risk Management
The risks mentioned in Section 5 of this handbook
exist. In particular there is every indication that
the litigation risk will escalate. An investment in
E-Privacy may therefore be regarded as one strategy
for managing that risk.
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Averting Intervention and Regulation
If the parties to E-Business do not submit to high
standards of voluntarily imposed E-Privacy protocols,
and personal data protection, governments, or their
regulatory agencies, are likely to step in to reinforce
existing legislation and tighten up on statutory controls.
- The
Human Factor
Employers need to provide clear leadership on E-Privacy
issues. This can be achieved by championing the cause
of an E-Privacy culture, and activating effective
policies. Failure to do this will result in employees
operating in an obscure work environment in which
judgement calls substitute for thoughtful principles,
and best practice procedures.
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