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Annual Report

Communicating with the Community

Disseminate the message of personal data privacy to all walks of life

Message from Corporate Communications Manager

If I have to choose a project that satisfied me most in last year, it must be the launch of the first Privacy Awareness Week ("PAW").

Though the PCPD had organized various kinds of promotional activities over the years, they were held locally and we seldom got the chance to cooperate with overseas organizations. However, as privacy protection has become a common concern around the world, we believe that it is necessary to organize promotional activities with our corresponding partners in the region to strengthen the effects of the activities and to show our determination to join forces to protect privacy. Therefore, all the members of the Asia Pacific Privacy Authorities collaborated in launching the first PAW in 2007.

Although there was no splendid decoration and large-scale promotion, the PAW was successfully held. The project received support and praise of the community, which was the result of full cooperation among the working staff in the region. I am proud that I could participate in it. In January 2007, ten-odd colleagues from different areas and I (most of us had never met before) started our planning for this cross-border promotional activity on privacy protection through telephone and e-mail communication.

Even though we sometimes encountered difficulties during our preparation, on the whole, we gained happy and valuable experience in our cooperation. Once the theme of the PAW – "Privacy is Your Business" had been conceived, work was shared among the members. For example, logo and poster design was taken up by Australia; New Zealand was responsible for drafting press releases; and we took charge of the production of promotional items. With the contribution of different parties, the PAW was successfully launched on 26 August.

Personally speaking, taking part in the launch of the first cross-border and large-scale PAW really gave me great satisfaction. I hope that the PAW would be more successful in the future.

Shirley Lung
Corporate Communications Manager

 

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