PRIVACY POLICY STATEMENT (PPS)

HOSTED ON-LINE STORES OR SERVICE PROVIDERS: If your website hosts on-line stores or service providers operated by other parties, state what information you collect from your visitors who make use of such outlets for disclosure to the merchant concerned. If the privacy protection afforded to such information once it has been transferred to the merchant is outside the scope of your PPS, this should be made clear.

ACCURACY OF PERSONALLY IDENTIFIABLE INFORMATION: Include information on measures you adopt to ensure the accuracy of personally identifiable information. In particular, if you provide an on-line facility that allows a user to correct and update his or her personally identifiable information held by you, give details of this and how it is done.

RETENTION OF PERSONALLY IDENTIFIABLE INFORMATION: You should include information on your policies on the retention of personally identifiable information. In particular, in general terms how long such information is retained. In addition, if you provide an on-line facility that allows a user to delete his or her personally identifiable information held by you, give details of this and how it is done.

DISCLOSURE OF INFORMATION ABOUT INDIVIDUALS: You should state your disclosure practices. For example, many web sites do not disclose personally identifiable information to other parties or do so only with the consent of the individual concerned, e.g. to facilitate an order made by the individual with a merchant hosted at the website, except as required by law. If this is your practice, say so. Many Internet users favour websites with such a practice. Some websites disclose non-personally identifiable aggregate statistics relating to their visitors to advertisers. Again, if you do this, include it in your PPS. If your website discloses personally identifiable information or the website itself, this should be made clear. You should also provide information on any safeguards you adopt to restrict access to such information.

DIRECT MARKETING: Do you use information collected from your visitors to market products or services to them? If so, say so and state how you go about this. In particular, state whether this is done on an opt-in or opt-out basis? You should as a minimum give individuals the opportunity to opt-out from receiving direct marketing e-mails and comply with the opt-out requests you receive.

TIP: Many Internet users prefer to receive direct marketing materials by e-mail only on an opt-in basis.