Promoting Awareness

Raising awareness of and promoting compliance with the" PD(P)O within the community have always been key" working tasks for the PCPD.

In terms of heightening such awareness, the PCPD has" progressively stepped up the goal, providing in-depth" knowledge about the interpretation and application of the" PD(P)O in everyday life.

Having been in force for more than seven years in Hong" Kong, the concept of privacy has been instilled in the" public mindset.

The increasing number of enquiry and complaint cases" indicates society's rising levels of consciousness of" personal data privacy rights. To enable a better grasp of" the application of the provisions of the law, the PCPD has" organized new types of promotional activities to provoke" profound public reflection, particularly among Hong" Kong's younger generation. As it was stressed in last" year's report, young people play a vital role in shaping" our society's future. The PCPD recognizes the importance" of promoting privacy as a societal norm and our ultimate" goal is to build a society in which there is mutual respect" for the privacy rights of others.

Promotional Activities

Privacy Protection in Action: TV Advertisement Competition

Prize presentation ceremony for the "Privacy Protection in Action: TV Advertisement Competition" held on 28 June 2003.

	Co-organized with the Hong Kong Federation of Youth Groups
	Aimed at inspiring teenagers¡¦ notion of respecting other¡¦s privacy
	Panel of judges: the Hon. Audrey Eu Yuet-mee, SC, JP (Legislative Councillor), Mr. Alan Leong, SC (Hong Kong Bar Association), Dr. Francis Cheung Wingming (Registrar, The Hong Kong Institute of Education) and Mr. Stanley Tong (Film Director)
	Entries from over 140 youngsters
	Prizes presented by Ms. Shelley Lee, JP, Permanent Secretary for Home Affairs, Mr. Yang Ti-liang, GBM, JP, Former Chief Justice and Executive Councillor and Dr. Francis Cheung Wing-ming, Registrar of the Hong Kong Institute of Education.

"Telling you my secret" —an ingenious on-stage privacy show for primary school students

Aimed at instilling the notion of protecting and respecting privacy rights amongst primary school students Performed by renown youth program host Harry Wong Interactive activities integrating music, magic shows, puppet shows, drama and role play to help youngsters understand the concept of privacy protection Well received by over 10,000 students from 30 primary schools during the period of 15 March to 2 April 2004 Accompanied with a booklet titled "Protecting Privacy & Respecting Others"

Privacy Protection Drama Show

	A hilarious on-stage drama performed by popular artistes from Artiste Training Alumni Association
	Highlighted the most common privacy-related problems people may encounter in daily life and offered possible solutions
	Presented to the public for free at the Leighton Hill Community Hall (7 August 2003), Sai Ying Pun Community Complex Community Hall (14 August 2003), Henry G. Leong Yaumatei Community Centre (4 September 2003) and Sha Tin Town Hall (15 September 2003).