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Media Statement


Date: 7 May 2013

The PCPD Commences to Study Privacy Policy of Local Smartphone Apps

(7 May 2013) The Office of the Privacy Commissioner for Personal Data ("PCPD") joins the Global Privacy Enforcement Network ("GPEN") to conduct an Internet Privacy Sweep ("the Sweep") from 6 May to 12 May 2013 to assess the openness and transparency of corporate data users in their collection and use of personal information online.

The GPEN is a network of privacy enforcement authorities from around the globe working together to protect the privacy rights of individuals. 19 privacy enforcement authorities (see full list at Appendix), including PCPD, are participating in the Sweep with a view to increasing public and business awareness of privacy rights and responsibilities; identifying privacy concerns which need to be addressed; and encouraging compliance with privacy legislation.

In view of the widespread use of smartphone apps in Hong Kong, the PCPD will examine the availability, accessibility and readability of privacy policies and Personal Information Collection Statement ("PICS") that local popular smartphone apps communicate to the users upon installation of the apps.

Mr Allan Chiang, Privacy Commissioner for Personal Data of Hong Kong said, "In the Internet era, modern commerce and consumer activity increasingly relies on the seamless flow of personal information across jurisdictions with different privacy laws and enforcement arrangements. Privacy has become an international issue and requires an international response."

"We are pleased to participate in this meaningful global initiative. Transparency is a fundamental privacy principle common to privacy laws around the world to ensure users can make meaningful decisions in exercising control over their own information. To be open and transparent about the collection and use of personal information in a mobile environment is a real challenge to the apps providers in view of the small-screen mobile space and intermittent user attention. These design features clearly aggravate the difficulty in reaching users with the right information about their privacy rights, in a form they could understand and at the right time for them to make informed choices." 

The Sweep will reveal how the apps providers fare in this regard. The Sweep results will be announced in July/August this year. Concerns identified during the Sweep could result in follow-up work such as outreach to organisations and/or enforcement actions.

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Appendix – List of Participating Privacy Enforcement Authority(s) (PEAs)


Name of the PEAs


Office of the Australian Information Commissioner


  • Office of the Privacy Commissioner of Canada
  • Information and Privacy Commissioner of British Columbia


Estonian Data Protection Inspectorate


Office of the Data Protection Ombudsman


Commission Nationale de l'Informatique et des Libertés


  • Federal Data Protection Commission
  • Data Protection Commissioner of Berlin
  • Data Protection Commissioner of Rhineland-Palatinate (Rheinland-Pfalz)
  • Data Protection Supervisory Authority of Bavaria
  • Data Protection Commissioner of Hesse

Hong Kong

Office of the Privacy Commissioner for Personal Data


Office of the Data Protection Commissioner


Office for Personal Data Protection, Government of Macao


Directorate for Personal Data Protection

New Zealand

Office of the Privacy Commissioner


Data Protection Authority

United Kingdom

Information Commissioner's Office

United States

United States: Federal Trade Commission


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